The Value of Freedom

Originally published July 13, 2008

Like most good red-blooded Americans, I spent last weekend celebrating freedom by shooting fireworks made in China. We celebrate freedom because it is one of the foundations upon which our country was founded. Freedom is still one of the pillars that separates good countries from oppressive ones.

Oddly enough, freedom is also one of the things that often separates good organizations from bad ones. For the last two years, Fortune magazine has named Google as America's Best Company to Work For. Aside from their free food, one of the hallmarks of Google's culture is known as 20-percent time.

Google expects all of their engineers to spend 20 percent of their time working on projects of their own choosing. These projects are usually creative ideas that an engineer simply finds interesting. Some of Google's most successful products, like Gmail and AdSense, are the result of this freedom to experiment.

Another company on Fortune's list of Best Companies is the convenience store chain QuikTrip. Convenience stores tend to be quite dangerous places to work. So I don't typically think of them as being great places to work. At QuikTrip, however, employees report that the company provides them with the resources they need to be successful, and then they are left alone and trusted to do their jobs.

The value of freedom can be seen in non-profit organizations as well. In a nationwide survey of public school teachers, researchers from the National Center for Education Statistics searched for the strongest predictors of job satisfaction. They examined background characteristics like demographics, experience, and school size. They also looked at working conditions that might be under the control of school administrators.

The background characteristics had virtually no relationship with job satisfaction. Higher paid teachers were only slightly more satisfied than lower paid teachers. Two of the strongest predictors of job satisfaction were the teacher's influence over school policy and the teacher's control in the classroom.

In other words, teachers (like everyone else) are more satisfied when they are given more freedom to make decisions that influence their work.

So if organizational leaders want to offer more autonomy, where should they begin? Pretty much anywhere. One idea floating around lately is that employers should offer four-day work weeks. Aside from saving on gas, moving to a four-day week can offer a number of advantages.

Back when I worked at the underwear factory in South Carolina, we moved to a four-day work week only after the employees voted on it. Even though they were still working the same number of hours, this one move produced the biggest morale boost I've ever seen.

I'm still convinced that the morale boost came more from the vote than from the outcome. They simply appreciated being asked and having an influence.

You can probably come up with a number of reasons why a four-day work week won't work in your company. Sounds like another great opportunity for employee involvement. Ask your employees to overcome your reservations.

Any leader worth their salt should be able to come up with other opportunities for employee autonomy.

Organizational leaders then face the following choice. They can either provide their employees with some good ol' all-American freedom and reap the benefits. Or they can rule their company with the iron fist of a Communist fireworks manufacturer.